Focus Groups

A focus group involves a group of 6-8 participants discussing a range of topics, led by a highly experienced Webcredible moderator. The invited participants are always representative of your typical site visitors.

The output from focus groups feeds directly into future website design and strategy decisions. Focus groups are an ideal way for you to:

• Find out what information site visitors want (and don't want) on your website
• Discover things your website should be doing
• Gather feedback on existing ideas for your website
• Get into the minds of your site visitors

The final deliverables are usually:

• Written report outlining the findings from the focus groups
• Presentation summarising all results and findings
• Invaluable insights into the way your users think

Whatever your goal(s) for the focus groups, Web Design Experts's experienced moderators will ensure the conversation remains focused on finding out the information most relevant to you.